GIS Theme 2 – Sustainable investing: where profit meets purpose


In March 2021, Schroders commissioned an independent online survey of over 23,000 people who invest from 32 locations around the globe. This spanned countries across Europe, Asia, the Americas and more.

Their research defines ‘people’ as those who will be investing at least €10,000 (or the equivalent) in the next 12 months and who have made changes to their investments within the last 10 years. Due to this threshold, Schroders acknowledges that this group and therefore the research findings are not representative of everyone’s experience of the pandemic. The results were published in their Global Investor Study Report 2021.

Theme 2 of the report looks at sustainable investing and how the events of the pandemic have shone a spotlight on the social and environmental impacts of basic practices like air travel. It has heightened the need for businesses to act more responsibly and for issues like climate change to be dealt with more urgently. But how is this increase in consciousness influencing behaviours and attitudes towards sustainable investing?

Below is a quick snapshot of some of the findings but, for further details, please visit the Schroders’ Sustainability hub.

  • Sustainability is more important now than before the pandemic
  • People feel positive about the idea of investing only in sustainable funds
  • Societal principles and environmental impact hold more appeal than ever
  • While impact is a motivator, people want to see evidence of better returns to increase their sustainable investments
  • Most people would withdraw their money from investments in the event of a major scandal

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Source: Schroders


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